Plan, Design, and Launch Your Fashion Brand
Plan, Design, and Launch Your Fashion Brand
Have something special to offer to the fashion world? Here's the essential guide to get you started.
Want to start a fashion brand but don't have experience?
Do you dream of creating a unique brand that reflects your identity? Do you seek the freedom of business ownership, or want to make a positive difference? There is great potential in this industry! Yet, it can be daunting, especially without guidance.
The fashion industry can be fiercely competitive. Experts have identified that 47% of retailers close within their first 4 years of business. There are various challenges that new fashion entrepreneurs are faced with, including...
- Being recognisable amidst a sea of other brands.
- Sourcing and working effectively with suppliers.
- Striking the right balance between cost and quality.
- Identifying and serving a clear market niche.
“When new or aspiring fashion brand owners come to us for advice, we notice a common pattern: most struggle to get started due to a lack of understanding of the industry, and the key steps to successfully launching their brand. So, we set to work gathering our knowledge and experience into a process that brands can follow. The goal is to save you time, money, and frustration, and help you to avoid the costly mistakes that most new brands make.”
Abdul Qadir Kassam, Director,
Millennium Fashions Industries Ltd
Fashion Brand Success gives you the essential industry knowledge and guidance to launch your brand.
Since the year 2000, at Millennium Fashions Industries Ltd, we have established and run successful fashion designing and manufacturing facilities in the UAE. With a strong workforce of 700 members and a monthly capacity of 500,000 garments, we have worked with numerous global brands, such as...
From concept to market: what Fashion Brand Success delivers
Available to you right now are our industry insider secrets to help you plan, design, and launch your dream fashion brand. Inside the Fashion Brand Success program, you will journey through 6 core steps to launching your brand successfully.
1. BrandCraft: Shaping Your Identity
- Discover the essence of a strong brand identity and its influence on product creation.
- Learn to align your product's direction with your brand's vision and identity.
- Harness the power of market differentiation through effective branding.
- Identify how brand essence can shape customer perception and loyalty.
2. Know Your Audience: Customer Insights
- Discover the process of identifying your customer.
- Understand the requirement of synergy between brand and customer.
- Discover the importance of customer insights towards directing your product and brand.
3. Money Matters
- Budgeting - understand the importance of establishing a budget.
- Learn the Various Cost Factors Associated with Product Development.
- Explore the Dynamics of Supply Chain
- Grasp the concept of profit margins and explore the factors that can have an impact on them.
4. Visualise Your Range
- Craft a compelling Mood Board to visually direct and inspire your collection.
- Unlock the secrets to a cohesive range that resonates with your target customer.
- Unveil the power of a Product Range Plan to structure and oversee your entire collection.
- Witness the evolution: from sketch to CAD.
5. From Concept To Creation
- Explore the importance of fabric selection in defining your brand's voice.
- Delve into the world of trims, both branded and functional, that elevate your product's presentation.
- Grasp an understanding of the various sampling stages and how they align with the production journey.
- Master the art of the Tech Pack, ensuring every detail of your design is communicated flawlessly to manufacturers.
- Dive into the world of patterns – the blueprint to your garments' impeccable fit.
- Appreciate the art of fitting and understand the variables at play.
- Learn the intricacies of production samples, ensuring the customer receives a perfect product.
6. BrandCare: Sustaining Your Fashion Identity
- Understand and appreciate the importance of stock management.
- Grasp the significance of product returns and its long-term implications for your brand.
- Discover the Trial and trade strategy and how it can lead to success.
- Go Beyond the One-time hit: Understand the significance of product evolution.
BONUS: "Behind the Seams: Exploring Factory Techniques"
- FULL ACCESS INTO A REAL FACTORY SHOWCASING VARIOUS STAGES OF THE MANUFACTURING PROCESS.
Step 8: Countdown to Launch
- Equip yourself with a comprehensive pre-launch checklist, ensuring no detail is overlooked.
- Dive into the intricacies of production samples, ensuring the customer receives a perfect product.
- Cultivate the skills to negotiate effectively with manufacturers.
- Establish a robust communication channel with suppliers for a seamless launch.
BONUS: Factory Techniques
The Fashion Brand Success programme addresses every step of your journey...
...from initial concept to creation, no matter where you currently are with your business, and even if you have no idea where to start. Don't miss out on the step-by-step solution that will help turn your fashion dreams into reality! Plan, design, and launch your new fashion brand with confidence by enrolling on Fashion Brand Success now.